Consequently, you’re more likely to close
But it takes time to build a sales narrative to communicate that vision. And it also takes testing it in the market. In the early stages of the company, you’re the best person to do that. The Founder’s Perspective: More Than Just a Product When you’re the one making the sales calls, you’re not just selling a product. You’re offering a perspective, a glimpse into a future where your product changes the game for your customers. deals. Here’s why: Visionary Insight: You’ve seen the future you want to create, and you candescribe it like no one else. This allows you to connect deeply Afghanistan WhatsApp Number with your customers. Personal Connection: Your personal stake in the game means every conversation is fueled by passion. And that passion builds trust and enthusiasm with your clients. Beyond Features: You’re selling a transformation, not just a tool. Why Founders Resonate Where Sales Teams Might Struggle In those early days, it’s you as the founder who can best convey the essence and potential of what you’ve built. I’ve seen sales teams stumble here because they don’t have that founder’s
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insight—the instinctive understanding of why your product matters on a deeper level. Founder-Sales Delivers Faster Feedback Loops Talking directly with customers is something I advocate for any founder. It’s eye-opening. You can dig deeper to get at underlying circumstances. And you can put that feedback to use immediately in your product roadmap, pricing, messaging and positioning. Feedback tends to get distorted when it’s passed through layers of a sales team. For example, sales teams generally lack the confidence to dig deeper than a price objection. They’ll miss nuances that you as the founder are more likely to catch.
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