Running a successful international
Athe correct currency per country. Present multiple payment options based on the country. Be transparent about customs fees and duties. Offer clear international delivery information. Understand product restrictions based on specific regions. Use automatic country redirections and a wellplaced language switcher. Localize other marketing collateral. 1. Provide store translations for all potential customers. The key to creating andecommerce store is multilingual content. Thats because the ecommerce market is dominated by multiple countries including China the United States the UK South Korea and Japan. In fact China is expected to generate 2.7 trillion dollars in ecommerce in 2021.Given the astronomical numbers associated with Chinas ecommerce market youre leaving money on the table by keeping your site monolingual. Its important to understand that you dont want to restrict Digital Marketing Service your choice of translations to one language per country. Like English for the US and UK Korean for South Korea Japanese for Japan and so on. Instead youll want to consider the demographics of the countries whose markets you want to penetrate. For example Japan is home to Japanese Korean and Chinese people as well as people of Brazillian Peruvian and Filipino descent. So your goal is not to translate your store into just one language but to provide translations for everyone within your target audience no.
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Matter whether theyre a majority or minority. Airbnb for example allows users to select a language and region on their site. Conversion rate optimization Airbnb website supports multiple languages and regions Image Source 2. Use culturallyspecific product imagery. To attract and convert international visitors try using specific products imagery and wording thats used or based on the cultural norms in that region. Heres an example from Apple Musics website. Conversion rate optimization Apple Music uses different images for different locations Image Source Its important to consider regional differences when making other decisions as well like picking a color scheme. For example Pepsi reportedly lost its dominant share of the beverage market in at least one southeast Asian country.
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